Writing Approach 

 

Before we get started on your project, I will set up a 30 minute consultation to review your project in great detail. Doing this at the start helps to manage expectations and results in a smooth-flowing process. Important details include company culture, values and mission, intended audience, purpose of the content (what you want it to achieve), tone of writing and delivery date. Having this knowledge will  help tailor content so that it drives interest in your employer brand. 

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For web content, utilize SEO principles that optimize content to draw increased traffic without sacrifice to professionalism. The goal is to convert site visitors into customers/clients.

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For longer form articles and white papers, perform all research using only primary sources and insert relevant images, charts, graphs and call-outs to highlight important information.

 

For blog postings, quickly establish main points and include images and other visual aids to foster retention. 

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In all cases, proofreading and editing are included with every project at no additional cost to you!

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